Following the decision to participate in the Dubai World Expo as a co-sponsor of the Luxembourg Pavilion, Schroeder Joailliers signed a new distribution contract for the Gulf countries with the company ISTANA from Dubai. Indeed, an exhibition of jewelry from the emblematic Schroeder "Rose of Luxembourg" collection will be held in the VIP lounge of the Luxembourg Pavilion. In addition, Schroeder Joailliers has already been able to build up a small but loyal Dubai clientele thanks to local exhibitions held in the past, with, among others, important visitors from Arab royal families. Istana, just like Schroeder is a family business with stores in Dubai, as well as an elegant private Showroom exhibiting High Jewelry located in the business district of Dubai, where private clients and personalities from the region are received. Both companies share the same desire to offer their clients high quality products. Thus, the two houses were quickly able to find a distribution agreement for Schroeder watches and jewelry. The owners of Istana are particularly dazzled by the high jewelry projects from the “Rose of Luxembourg” collection that Schroeder will preview during the Luxembourg Week in January 2022 at the Dubai World Expo. After Japan, China and now the Gulf countries, Schroeder is continuing its international expansion to the delight of its clients and friends of the traditional Luxembourg brand created in 1877.